Zoe Chowney
Founder & CEO, Bacano.io
Tell us your story:
I have a strong and sustained track record of achievement across both the corporate sector and entrepreneurial ventures, underpinned by my early career as a Chartered Certified Accountant. Upon qualifying, I held senior international roles that provided a solid grounding in finance, strategic planning, and operational leadership—experience that proved invaluable as I transitioned into entrepreneurship.
My entrepreneurial journey began with the co-founding of a business that successfully navigated the complex and demanding process of an IPO. This experience demonstrated my ability to lead through rigorous financial and regulatory environments. The company was subsequently acquired by WPP, one of the world’s largest communications groups, where I completed a four-year earn-out. During this time, I ensured the smooth integration of the business while sustaining growth and profitability.
Building on this momentum, I took on the role of European Managing Director at an Israeli technology company backed by Sequoia Capital. Tasked with launching and scaling its European operations, I achieved market leadership within 18 months—demonstrating my ability to drive rapid growth in highly competitive markets.
Continuing my focus on innovation, I co-founded a technology company specialising in anti-tamper RFID asset tagging—a breakthrough in tracking leased assets. The technology was adopted by VW Financial Services and rolled out across all vehicle dealerships in India, illustrating its global scalability and real-world impact.
Currently, I serve as Founder and CEO of Bacano.io, a fast-growing FinTech business that harnesses advanced technologies to simplify R&D tax claims, option scheme administration, and grant applications. This venture reflects my ongoing commitment to addressing complex market challenges with innovative, scalable solutions. Bacano.io was shortlisted for Innovative StartUp of the Year at the 2023 StartUp Awards.
Impact:
As a trans woman, I have experienced firsthand the personal and professional challenges that can arise during gender transition within the business environment. My transition came at a significant cost, impacting both my first marriage and a company where I served as a director. These experiences have deepened my resolve to create a more inclusive and equitable professional landscape for others.
I am a committed advocate for diversity and inclusion within the business community. I currently co-chair the Gay Women’s Network, a community of over 1,500 professional LGBTQIA+ women in London, and serve as a director of Series Q, which supports a network of more than 1,200 LGBTQIA+ entrepreneurs.
In addition, I founded and chair Pride in Business, an initiative designed to help SMEs visibly demonstrate their commitment to diversity and inclusion. I also contribute to broader advocacy efforts as a member of the Tech London Advocates LGBTQIA+ committee. These roles reflect my ongoing dedication to driving cultural and structural change in business, ensuring that all individuals, regardless of gender identity or sexual orientation, can thrive.
Advice:
For LGBTQIA+ individuals aspiring to build a career in FinTech, here are some key pieces of advice:
1. Leverage Your Unique Perspective:
Your lived experience as an LGBTQIA+ person brings valuable insight to the table, especially in an industry where understanding diverse user needs drives innovation. Don’t underestimate the strength that diversity of thought and perspective brings to problem-solving, product development, and team dynamics.
2. Prioritise Inclusive Employers:
Actively seek out FinTech companies that are committed to diversity, equity, and inclusion. Look for signals such as inclusive benefits, employee resource groups (ERGs), and strong DEI policies. Working in an environment where you feel supported and valued is essential for long-term success and personal wellbeing.
3. Build a Broad and Diverse Network:
Connect with others in the LGBTQIA+ community through networks like Out in Tech, Lesbians Who Tech, Series Q, and local or industry-specific initiatives. Equally, build connections outside of the community to expand your access to mentors, sponsors, and broader career opportunities.
4. Invest in Your Skills:
FinTech is fast-moving and highly competitive. Stay current with emerging trends in both finance and technology. Whether it’s coding, data science, blockchain, AI, or financial regulation—developing a well-rounded skillset will strengthen your career trajectory and confidence in navigating the sector.
5. Be Authentic (If It’s Safe to Do So):
If you're in a position where it feels safe, being visible and authentic in the workplace can be powerful. It not only fosters a more inclusive culture but can also inspire others and position you as a leader. Authenticity often leads to stronger professional relationships and greater trust.
6. Seek Out Mentors and Role Models:
Identify mentors who can support your growth and offer strategic guidance. Learning from those who have successfully navigated similar paths, especially LGBTQIA+ leaders in FinTech, can be both empowering and practical.
By combining technical expertise with a confident and inclusive approach, LGBTQIA+ professionals can not only thrive in FinTech but play a pivotal role in shaping its evolution into a more diverse, innovative, and equitable industry.
