Ruth Vero

Powerlist Category: Senior Leaders

Over the past 2 years, Ruth has played a central role in navigating GoHenry through a transformative period of growth. Key milestones include GoHenry's expansion into Europe with the acquisition of Pixpay in France, and the subsequent partnership with Italian payments processor Nexi. These moves have significantly enhanced GoHenry's presence in the European market, setting the stage for future growth. In 2023, GoHenry merged with the U.S.-based fintech Acorns, and Ruth's operational expertise ensured a smooth transition, maintaining the company's high standards of service and efficiency. Ruth continues to be instrumental in driving GoHenry's ambitious target of expanding its subscriber base, which is critical to the business’ sustained growth. Ruth’s hands-on leadership and operational acumen enable the company to seamlessly navigate the ever-evolving fintech landscape, while her focus on operational efficiency supports GoHenry’s mission to educate the next generation in financial lit.

Beyond her official responsibilities, Ruth has been a champion for financial education and inclusion, particularly in the lives of young people. Her passion for GoHenry’s mission extends well beyond day-to-day operations.

Grounded in GoHenry’s mission to make every kid smart with money, Ruth has been part of GoHenry’s wider campaigning to make financial education a mandatory subject in all schools from primary age. Ruth chaired a Round Table at the Welsh Senedd to gain further awareness for the vital role financial education plays in setting kids up for future success and was also a key supporter of GoHenry’s #makemoneycount petition, which achieved over 12,500 signatures and resulted in a reply from the Government.

Ruth also played a key role in GoHenry’s Financial Education Manifesto, which outlines ten key recommendations for improving financial education for all young people in schools.