Matt Ward
Brand and Content, Armadillo
Matt has spent more than 20 years at the senior end of the creative industry. Bringing together creative, commercial and technology through content, design, partnership, marketing, product and more. Working across start-ups, agencies and corporates, Matt began in the music industry in independent labels before heading up music for O2. He moved to publishing and mobile with the Guardian before looking across the whole creative industry and applications of advanced technology with the Digital Catapult.
As well as the culture and creativity of all these endeavours Matt is also a craft beer fan, attempting to legitimise that beyond just the drinking of it he has also run his own bottle shop and bar. He enjoys the punishment of following cricket and aspires to the title of home cook


