Liz Brandt

Liz is the Co-Founder and CEO of Ctrl-Shift. With over 25 years’ experience, she has a proven track record in business leadership, entrepreneurship, and strategic consultancy. She has advised global clients including Meta, JPMorgan Chase, O2, the Guardian, and Suncorp, helping them design and future-proof their digital products and services.

Her career spans consultancy, digital media, customer experience design, and strategic marketing. She has founded several companies, among them the mobile CRM business Zishi and Digital Public (now Transform), a public sector consultancy that created consumer-centric digital media services for government.

Liz has also worked with governments around the world to design frameworks for personal data portability. In the UK, she has advised the Competition and Markets Authority (CMA), the Financial Conduct Authority (FCA), and the Department for Business and Trade, where she sits on the government’s Smart Data Council.

Since its launch, Ctrl-Shift has led the way in shaping what is now known in the UK as the Smart Data Economy. The company has pioneered Smart Data-enabled services and continues to be recognised as a leading strategic advisor in the Smart Data market.