Daniel Greaves

Daniel Greaves is the UK External Affairs Lead at Klarna, where he drives strategic engagement across the media and key external stakeholders. With over two decades of experience in public policy and communications, Daniel has played a pivotal role in shaping Klarna’s approach to major regulatory reforms—advocating for a consumer-led approach particularly in the area of BNPL regulation and consumer credit.

Daniel’s career spans senior roles across the technology sector, both in the UK and Europe, giving him a unique perspective. Recognised for his ability to navigate complexity and build trusted relationships, Daniel is passionate about delivering policy outcomes that balance innovation, consumer protection, and responsible growth.