Brooke Day

Powerlist Category: Marketers & Communicators

Brooke has directly contributed to reaching PensionBee’s 260k Invested Customers, who were given financial education and jargon-free communications across 2024 in a variety of formats to suit their needs. This includes editorial, podcasts, videos, events and more!

Indirectly she's reached even more potential customers across the UK through our ATL campaigns across TV, radio and digital channels as well as brand partnerships.
supported in providing in-app content to our customers, meeting them where they are - should they want to read/listen/watch content in the app.

She has also created meaningful brand partnerships aimed at reaching all of our core customer segments, including Vestpod, Financielle, Silver Surfers and The Know. Through these partners, who share the vision and ethos, she was able to reach even more customers and potential customers and provide them with free educational resources whether that be via newsletters, live events, webinars, editorial or social content.

One of Brooke's main focuses at PensionBee is to help reach parity across the customer base, to be reflective of the workforce, C-Suite and board.

Through meaningful brand partnerships aimed at reaching women including Vestpod, Financielle, Talented Ladies Club, Propelle, CocoFinancial, rainchq and The Know, who share our vision and ethos, she was able to reach even more women and provide them with free educational resources whether that be via newsletters, live events, webinars, editorial or social content. By covering topics which women may find themselves directly impacted by throughout the course of their life, from childcare/other caring responsibilities, divorce and career breaks it helps empower women to understand how these may contribute to the gender pension gap and what they can do to remedy it.

She's attended events at the House of Lords and House of Commons to discuss how we tackle the gender investment gap, to include more people in the conversation beyond women.