Alexandra Nelless

I am Head of PR at Smart. I have 15+ yrs experience in comms, five heading up comms for two of Europe’s biggest FinTechs. I wanted to directly influence this new and exciting sector and accepted a role in 2018. Prior, I was a senior banks specialist at one of the biggest City PR agencies, handling the introduction of early tech.

I’m a FinTech comms leader with unrivalled experience in investment, campaigning, advocacy & issues management. I’ve communicated hundreds of millions of dollars of investment, successfully launched dozens of partnerships & a BaaS business, & managed the most complex, fast-moving & existential issues facing European fintech: Brexit, Covid & conflict in Ukraine.