Alex Price

Alex is a Director in PwC's Customer Strategy and Experience practice and sits on PwC’s Digital Platform Transformation leadership team. He helps clients to design and build next-generation businesses using state-of-the-art digital solutions.

Alex has experience working across sectors with a broad range of clients, from startups to global brands. His recent focus has been on financial services, where he has led high-profile and award-winning engagements for clients including Starling Bank and British Business Bank.