Alex Daly
Chief Finance & Risk Officer
Alex has a passion for lending, payments and FinTech sectors and was excited to join AskIf earlier in 2020 as the firm embarks upon an exciting phase of growth.
He has 25+ years experience in financial services leading Finance and Risk functions for organisations that included UK Gov Start Up Loans Company.
Alex has extensive experience gained working at high-profile B2C retail financial services companies. A versatile individual with proven experience working for a diverse range of businesses from Private Equity funded to Listed and the public sector.
