Payments industry leaders join charity Pennies to accelerate the micro-donation movement
By Pennies
--
Fintech charity Pennies has attracted 40 leaders from across payments and technology, retail, and hospitality to help accelerate and strengthen the ubiquity of its pioneering micro-donation movement.
The advisory board includes leaders from Worldpay from FIS, UK Finance, Natwest Group, Ingenico, Vocalink, Oracle and Compass Group. Pennies was advised by the MBS Group on a pro-bono basis in making advisory board appointments.
Over the last decade Pennies has revolutionised digital customer giving, meeting the demands of consumers moving away from cash and embracing digital - and proving a seamless way to donate small amounts to charity when making a purchase by card and digital wallet.
Peter Ayliffe former President and Chief Executive Officer of Visa Europe and a trustee of Pennies, chairs the group and said, “The payments and financial technology sectors have proven absolutely pivotal to the success and growth of Pennies, and we are the pleased the industry has come together to help unlock this charitable movement which is increasingly becoming the industry standard having already received over 125million micro-donations across a broad range of retail and hospitality brands.
“Charities are facing huge challenges, delivering on their programs and services against a backdrop of a decrease in funding. The Advisory Board is helping Pennies become fully embedded across all omni-retailing technologies and providers - making it even easier for more retailers to join the movement and support the growth of micro-donations and the charities brands want to support. We want Pennies to go from “best kept secret” to being the ubiquitous way for consumers to simply give a little, when and where they want when making a payment’.
Alison Hutchinson CBE, CEO of Pennies said. “We are thrilled and overwhelmed by the support from the payment & technology industries, stepping forward to unlock even faster growth of this fantastic movement that has raised over £30M for 750+ charities. Our success so far belongs to the millions of people who have given their digital spare change when shopping – and our next challenge is to ensure every consumer is able to do just that, no matter the environment in-store, online or in-app. There is a great deal we can do together.”
Marion King, Director of Payments at NatWest Group said “As a staunch advocate of digital inclusion, I admire that Pennies is simplifying the capacity to digitally donate to charity – and making giving accessible to millions of consumers.
“Pennies is low bar entry; a tap or PIN as part of the payment process we are all familiar with; affordable– literally pennies; and carries a plain English option on how to add a few pence to your payment. The businesses using Pennies then communicate back to customers how their donations are helping in the real world through charity impact. This gives consumers a chance to see the lasting change to which they have contributed. Pennies is clean, easy and inclusive digital giving – and it could change the world.”
Pennies is an award-winning fintech charity with an important mission to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes. Because micro-donations matter, now more than ever.
Ends
