The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more.

In an annual celebration of excellence and innovation, the Fintech Marketing Hub announces the 2024 Top 30 Most Influential Fintech Marketers. This esteemed list highlights the standout marketing leaders who are helping shape the future of financial technology with their pioneering growth strategies, deep market insights, and unwavering commitment to customer success.

Now in its 4th edition, the accolade serves not only to recognise individual achievements but also to underscore the critical role marketing plays in the fintech sector's rapid growth and transformation. This year’s honourees represent a diverse array of global brands, each bringing unique approaches to tackling the industry’s most pressing challenges and capitalising on its abundant opportunities.

The 30 honourees have been selected based on the degree of their influence and achievements over the past year by a stellar panel of judges including last year’s finalists and fintech marketing experts:
Alex Green, ex-CMO and co-founder of Claro Wellbeing

Gemma Livermore, Founder of Women of Fintech

Jason Huan, CMO of Endowus

Jessica Zall, ex-CMO of Percent

Polly Gilbert, CMO of Tembo

Key sector trends recognised by the 2024 top fintech marketers
This year, the FMH’s Top 30 Fintech Marketers have identified the following four key trends that they believe will be navigating marketing efforts in the sector:

• Personalisation at scale: The advent of AI and machine learning technologies is enabling
marketers to deliver unprecedented levels of personalization, enhancing customer
engagement and loyalty.

• Trust and transparency: In an era of increasing scrutiny, fintech marketers are emphasizing trust and transparency, particularly in how data is utilized and protected.

• Collaborative ecosystems: Recognizing the power of collaboration, fintech marketers are
fostering stronger ecosystems, partnering with a diverse array of stakeholders to drive
innovation and expand market reach.

• Regulatory acumen: Navigating the complex regulatory landscape with agility and foresight is becoming a critical competency for fintech marketers, as compliance becomes a key component of strategic planning and execution.

Acknowledgements
The FMH’s 2024 Top 30 campaign is proudly supported by Innovate Finance, the leading
independent industry body for UK FinTech supporting the next generation of technology-led innovators. Commenting on the release, Innovate Finance’s Head of Marketing Roberto Napolitano, said:

"We are delighted to partner with the Fintech Marketing Hub, a vibrant community of FinTech marketers, enabling us to keep the ecosystem connected and navigate challenges together. Congratulations to all the nominees for their remarkable contributions to the ever evolving FinTech sector.”

Ani Petrova, founder of The Fintech Marketing Hub, further added: “In a landscape as dynamic and competitive as fintech, the role of marketing transcends conventional boundaries. This year's Top 30 Most Influential Fintech Marketers are not just amplifying their brands but are instrumental in driving the industry's forward momentum. Their resilience, creativity, and strategic vision are what set them apart. We extend our heartfelt congratulations to all the honourees and express our gratitude to our esteemed partner Innovate Finance for backing the initiative and supporting our community.”

The FMH Top 30 Most Influential Fintech Marketers of 2024 are:

1. Adine Deford, VP Marketing at Informed.IQ
2. Alana Levine, CRO at Fintel Connect
3. Andrew Davies, CMO at Paddle
4. Chantal Swainston, Founder & PR expert, The Heard
5. Christine Alemany, CMO at i2c
6. Cian Weeresinghe, CMO at Wise
7. Deborah Tan-Pink, Senior VP, Marketing & Communications at Sygnum
8. Duarte Garrido, VP Marketing and Start-Up Advisor
9. Elaine Mullan, Head of Marketing & BD at Corlytics
10. Eshana Lutawan, Marketing Manager at Helion Capital
11. Harjeet Singh, Marketing Director at Finastra
12. Jeremiah Glodoveza, Head of Global Marketing at Nium
13. Joseph Williams, Co-founder at ZeroKey
14. Kamile Mazrime, Head of Comms & Partnerships at Rockit
15. Karna Crawford, CMO at Marqeta
16. Kathryn Vazquez Kmiotek, Marketing Director at Fortis
17. Katie Hayes, Head of Marketing at OzoneAPI
18. Leonard Burger, PMM at Sopra Banking
19. Loic Jeanjean, Fractional CMO
20. Mariette Ferreira, CMO at PPRO
21. Miranda McLean, CMO at Ecommpay
22. Natalie Williams, Marketing Director EMEA at Airwallex
23. Nicolas Pinto, Head of Growth at Skaleet
24. Nivas Ravichandran, Head of Marketing at Spendflo
25. Owen McCall, Head of Markeitng & Comms at SwissQuant
26. Prashant Mohan, CMO at Sharesight
27. Radim Oulehla, Co-founder at Fintree
28. Richard George, Global Head, Business Marketing at LSEG
29. Tom Davies, VP Marketing at Yonder
30. Vanessa Schotes, CMO at enfuce

For the honourees’ complete profiles and some exclusive thought leadership, download the FMH's special Top 30 Most Influential Fintech Marketers 2024 report here.

About the Fintech Marketing Hub:
The Fintech Marketing Hub is the first non-profit online community platform exclusively dedicated to the world of fintech marketing. Launched in 2020, the community has grown to more than 3,000 members from leading fintech brands like Revolut, Monzo, Wise, eToro and more. As the fintech industry continues to grow, the Fintech Marketing Hub aims to serve as a collaboration platform where fintech marketers of all experience levels can connect and exchange opinions, ideas and expertise, and provide a one-stop resource for the latest marketing trends and insights in the world of fintech. As part of its efforts to support the community, the hub has launched a series of initiatives like The Top 30 Most Influential Fintech Marketers Annual List, The Fintech Marketing Slack Group, and the Fintech Marketing Mentoring Programme.

About Innovate Finance:
Innovate Finance is a membership organisation that aims to be the independent voice of UK’s fintech community. Their mission is to unify the world’s largest fintech ecosystem around the common issues all businesses face and to help foster technology-led change for the betterment of society. They bring together the expertise, market access, and resources of large international corporations with the agility and technology of startups to exchange ideas and initiate change. They believe the outcome of these collaborations is the creation of better financial products and services and greater diversity, resilience and inclusiveness for our sector.

Press contact:
Ani Petrova, Founder of The Fintech Marketing Hub
Email: ani@fintechmarketinghub.com