New WealthTech App Stratiphy brings managed ETF portfolios to UK retail investors for the first time

21st April 2026 | Member News

 

  • Stratiphy users can now invest in ready-made WisdomTree portfolios, built by experts and managed automatically, a first for UK retail investors.
  • Users can pick from a range of risk-alignment models that are curated and managed by WisdomTree , and executed automatically by Stratiphy.
  • This is a flagship product under Stratiphy’s partnership with WisdomTree, which also enables users to include commodity exchange-traded products (ETPs) and thematic exchange-traded funds (ETFs) in their investment strategies, or trade them on a self-directed basis. 
  • This partnership enables Stratiphy investors to better diversify their portfolios, as demand grows for greater control and personalisation, with 77% of UK investors saying this is important.

 

 

21 Apr 2026: WealthTech platform Stratiphy is launching its partnership with WisdomTree and introducing managed access to WisdomTree model portfolios through its investment app. This new product line provides the first venue in the UK where retail investors can benefit from automated rebalancing across a range of WisdomTree model portfolios, without the need for user input. 

WisdomTree is a leading provider of ETFs and ETPs, with over £150bn in assets under management globally, across major asset classes. 

The collaboration will see Stratiphy offer a range of WisdomTree model portfolios, including core multi-asset models aligned to differing risk appetites, thematic model portfolios, an Efficient Core model portfolio that offers a leveraged exposure to a traditional 60/40 portfolio, as well as others.

In addition to model portfolios, Stratiphy users can access a range of WisdomTree’s commodity ETPs, such as gold, silver, oil and gas, as well as thematic exposures including ETFs focused on artificial intelligence,  battery solutions, quantum computing, renewable energy and strategic metals and rare earths miners. Investors will be able to include these products within Stratiphy’s personal investment strategies to diversify their portfolios and benefit from exposure to a range of differentiated and dynamic assets. 

Stratiphy also plans to launch its own ready-made portfolios, designed to make investing simpler and accessible for both new and experienced investors.

There is currently a growing demand amongst investors to personalise their strategies and diversify their portfolio to seek high performance and low volatility. Stratiphy’s research revealed that 77% of UK investors want more control over their investments amidst volatile global markets - whilst the same proportion say the ability to personalise their investment strategy is essential.

Stratiphy empowers everyday investors to take control of their money and to meet their individual goals and risk appetite by providing access to personalised and AI-powered investment strategies. 

 

Daniel Gold, CEO and Founder of Stratiphy, said: ““We’ve partnered with WisdomTree to make it easier for everyday investors to build a well-diversified portfolio. This gives our users access to expert-built portfolios in a simple, straightforward way, without the usual complexity.”

“Diversification and choice is crucial to investors as they increasingly seek out wealth management solutions that meet their risk appetite, and goals.” 

“Through our partnership with WisdomTree, investors can now access commodity ETPs like gold or increase their exposure to thematic funds, such as AI, strategic metals and rare earths miners and renewable energy to give them greater control over their portfolios and ensure their strategies are working towards their investment goals.”

“As one of Europe’s leading ETP providers, WisdomTree is the perfect partner to enhance our offering to investors to support them to increasingly diversify their portfolios and continue to expand their access to new assets in the coming months.”

 

Don Corea, Head of Digital Distribution, Sales at WisdomTree said: ”Our collaboration with Stratiphy represents a significant milestone in making sophisticated investment solutions more accessible to a broader audience. Through automated access to our model portfolios, investors can benefit from institutional-quality portfolio construction in a seamless and user-friendly way alongside a variety of WisdomTree thematic ETFs and commodity ETPs.” 

 

–ENDS–

 

Methodology 

Research conducted by independent research agency Opinium which surveyed 2,000 adults weighted to be nationally representative between 27th June - 1st July 2025.

 

Notes to editors:  

For media enquiries please contact: hello@stratiphy.io

 

About Stratiphy: 

Stratiphy is a personalised investment strategy platform powered by AI, which empowers users to personalise their investment strategies based on their goals, and enables greater control over their long-term investments.

Stratiphy provides access to UK stocks including well-known names like HSBC, Holdings, Lloyds, AstraZeneca, BP and Glencore, with further enhancements coming soon including the ability to invest into US stocks such as Meta, Apple, Tesla, and ETFs giving access to major indexes, commodities and themes.

Stratiphy was granted regulatory approval by the Financial Conduct Authority (FCA) in 2024.

For more information or to get started with your own investment strategy, visit www.stratiphy.io

 

About Wisdom Tree

WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, covering equity, commodity, fixed income, leveraged and inverse, currency, cryptocurrency and alternative strategies as well as private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. WisdomTree currently has approximately $150.8 billion in assets under management globally, inclusive of assets managed by Ceres Partners, LLC as of the last reportable period. For more information about WisdomTree, visit: https://www.wisdomtree.com

Please visit us on LinkedIn or Twitter @WisdomTreeEU

WisdomTree® is the marketing name for WisdomTree, Inc. and its subsidiaries worldwide.

 

 

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