Platform One hires new Director of Product from trading app Shares as two successful fintech founders join Board
• Phil Hollingdale joins Board after co-founding Cushon, which was bought by
NatWest for £144m
• Akoni Hub founder and former FNZ MD of Strategic Partnerships Felicia
Meyerowitz Singh also joins Board as NED
Platform One has hired Matt Freeguard as its new Director of Product to ensure the company’s
technology and product keeps developing to offer users a first-class experience. Freeguard has joined the investment wrap platform and wealth software as a service provider from Shares, the trading app, where he was Investment Products Manager.
His appointment follows the recent additions of Felicia Meyerowitz Singh and Phil Hollingdale to the Platform One’s board as non-executive directors.
Hollingdale co-founded the workplace savings and pensions company Cushon, which was sold to NatWest for £144m in June 2023. Meyerowitz Singh founded Akoni Hub, a cash management platform bought by Stubborn Edge in 2021, and co-founded AI startup Engage Smarter. She also worked at FNZ as MD of Strategic Partnerships.
Director of Product Matt Freeguard says:
“B2B wealth technology and platforms, particularly when it comes to the older services out there, are well known for glacial services and clunky software.
Nowadays, clients are turning to and using technology every day, including personal investment and banking apps, that offer much friendlier and slick user experiences.
I’ve come to Platform One with that D2C mindset to make sure our design and usability is exactly what intermediaries and their clients expect from their market-leading technology. We want to put even greater distance between ourselves and the clunky B2B crowd and make sure we offer the best and easiest-to-use technology in the market.”
Platform One CEO Alex Cowan-Sanluis adds:
“There is always room for improvement, and I want to be confident we have the smartest and sleekest user experience in wealth technology at Platform
One.
This is about making sure both our intermediary and end-clients enjoy using our services. Matt will
bring us fantastic expertise and discipline to make sure our technology and services keep developing
and offering the best user experience around.”
Alex Cowan-Sanluis continues:
“Phil and Felicia bring fantastic experience and skills to Platform One. They are two immensely successful fintech business creators, and they’ll provide immeasurable expertise as we develop our services and grow as a company.”
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For further information, contact:
Tom Ellis, PR Director, the lang cat
T: 07840 848358
Email: tomellis@langcatfinancial.com
About Platform One
Platform One runs an investment platform in the UK and offers a wide range of services to firms around the world, including advisory businesses, investment managers, family offices, private banks and pension companies. It does this through a modular, customisable offering of four core wealth
services: pensions and wrapper administration, custody, brokerage and execution, and front- and back-end technology. This is often done through a software as a service model, which exists alongside its UK wrap investment platform. Platform One currently has £2.7bn assets under administration.

