Introducing Value Generation: New branded content series exploring how financial technology can improve everyday life
LONDON: Technology is changing how people and businesses access, move and manage money. As new tools and networks develop, the question is how financial innovation can respond to everyday needs while making systems more inclusive, secure and useful.
Value Generation, a new branded content series produced for Innovate Finance by BBC StoryWorks Commercial Productions, explores how finance and technology can come together to improve financial inclusion, safety, literacy and prosperity for individuals and businesses.
Across the series, films meet people and organisations applying financial technology to practical challenges. Their stories consider how digital tools can support businesses, make commerce more connected, widen access to financial services and build confidence in the systems people rely on.
Janine Hirt, CEO, Innovate Finance, said: “FinTech is one of the UK’s great success stories, driving innovation, growth and opportunity while transforming how people and businesses access and manage money. Value Generation is important because it brings that impact to life. Great storytelling helps us move beyond complex technology and industry language to show the real people behind the innovation and the tangible contribution FinTech makes to our economy and society. By sharing these stories with audiences around the world, we can build greater understanding of the sector and inspire an ambitious, inclusive and trusted future for financial services.”
Grouped under two themes, The Engine and The Impact, the series considers both the infrastructure powering financial innovation and its effects on everyday life. The films explore payment automation, blockchain-enabled trade, connected financial systems and the UK FinTech ecosystem, alongside financial decision-making, children's understanding of money and the ways reduced financial friction can give people and businesses more time to focus on what matters.
Together, the films look at value beyond financial return, including the time, access, security and opportunity that well-designed technology can create. Value Generation invites audiences to consider what progress in finance should deliver for the people and businesses using it.
Value Generation launches on 15 September, with stories available to explore at - https://www.innovatefinance.com/valuegeneration/
About Innovate Finance
Innovate Finance is the independent industry body that represents and advances the global FinTech community in the UK. Its mission is to accelerate the UK’s leading role in the financial services sector by directly supporting the next generation of technology-led innovators.
Innovate Finance’s membership ranges from seed stage startups and global financial institutions to investors, professional services firms, and global FinTech hubs. All benefit from Innovate Finance’s unique position as the single point of access to promote enabling policy and regulation, talent and skills, business opportunity and growth, and investment capital.
By bringing together and connecting the most forward-thinking participants in financial services, Innovate Finance is helping create a global financial services sector that is more transparent, more sustainable and more inclusive.
More information at www.innovatefinance.com
About BBC StoryWorks Commercial Productions
BBC StoryWorks is the award-winning branded content studio of BBC Studios, the commercial arm of the BBC Group. Building on the BBC's century-long pedigree as a trusted storyteller, StoryWorks and its team of writers, producers, designers, and filmmakers work directly with partners to create beautifully crafted stories that move and inspire curious minds across platforms and across the globe. Learn more about BBC StoryWorks at www.bbc.com/storyworks.

